Our mission is to make you genuinely love sharing your brand with the world, not just feel like you have to.

Is fear, frustration, or social media fatigue getting in your way? Are you worrying about time, feeling low on confidence, and doubting that you’re even doing it right?

If this sounds familiar, you can relax – this is exactly where we step in, bringing first-rate expertise, deep knowledge and zingy positivity, to flip that negative script.

View my services

Hey, I’m Abi!

services

Whether you need us to coach you through it, equip you with the tools to nail it yourself, or just take your social media completely off your hands and deliver incredible results, we’ve got you covered.

Featured

Aug 26, 2025

social media management

Aug 26, 2025

Insight + Strategy

Aug 26, 2025

content shoot

Aug 26, 2025

Assets + Impact

Aug 26, 2025

social coaching

Aug 26, 2025

Answers + Action

Aug 26, 2025

events

Aug 26, 2025

Creation + Community

Aug 26, 2025

meet Abi Withey

Hi, I’m Abi, a Brand & Social Media Strategist!

With nearly a decade of experience leading digital strategy for global brands and ambitious businesses, I help you show up online with confidence, clarity, and content that actually connects.

I was Global Social Media Manager at Manchester City FC, where I led strategy and content for over 100 million followers and worked directly with platforms like Instagram and TikTok to maximise impact. So I know what works, and more importantly, why.

Now, through Social Plus, I bring that knowledge and expertise to passionate business owners. Whether you want to hand your socials over or get the tools and strategy to do it yourself, I meet you where you are - with expert insight, good vibes, and zero jargon.

Together, we’ll create content that celebrates your brand, tells your real story, and builds a powerful connection with your audience - so the right people say, “Yes. This is the one.”

Learn more

trusted by

content &
coworking

our favourite day of the month!

Come along to my co-working mornings, where you’ll be able to network and meet likeminded female founders...PLUS, you’ll leave with a mini bank of video b-roll to use across your social media channels!

Learn more

client showcase

See what we could create for you (click and drag the videos here to have a play around!)

Style

what our clients are saying

Client Testimonials

Laura Selby (Pineapple VA)

Working with Abi on my content shoot was incredible from start to finish.

I instantly felt at ease and excited.

Abi creates a balanced and safe space in terms of giving you advice and pointers whilst still making sure your ideas are included. Her knowledge of social media is incredible and I learnt so much.

I am blown away with my b roll content which was sent over to me within days of the shoot and organised into folders. I have a bank that I can use whenever I like. (As someone who is so bad at filming my own content - to the point that I just stopped doing it - this is a game changer!) Thank you!!! I can't wait to work together again in the future.

Litsa Smith (Work With Litsa)

Abi is an incredibly talented professional! I would 100% recommend working with her if you want to uplevel your social media AND save time and hassle while doing so.

Since working with Abi not only has it been so much easier to get content out there but it has elevated my brand to look so much more professional - I have seen a direct link to increased leads.

So if you want more sales, no question, work with Abi!

Eira Garner (Art Table UK)

Such insightful information from my 1:1 session with Abi. I would highly recommend her. She is thorough, professional and passionate - not only passionate about what she does, but about my services! Whoo hoo. I have a long list of to do's to get my socials sparkly, but enjoying every minute of getting them done. Thank you!

Alison Wyndham

What a fun few hours we had with Abi. I hate being photographed but Abi completely put me at ease and I even talked into the camera, which I have said that I would never do!

She was very relaxed, made us laugh and I hardly knew she was filming me!

The videos are brilliant, thank you Abi, and I would definitely recommend a session with her.

Jo Bedford Wenham (JBW Interiors)

I had a content shoot with Abi for my interior design business, and she was an absolute dream to work with. From the initial discovery call, through to the shoot day plan and then the actual shoot day, I felt that Abi just got me, my business, and my goals. The final b-roll was more than I could've ever wished for, and I still can't believe she was able to put me at such ease that I finally talked to camera! Run, don't walk to book your content shoot with Abi; you won't regret it!